On-page SEO is optimising the content and code of individual pages, such as titles, headings, text, images, internal links and structured data, so they rank higher and attract more relevant clicks.
On-page SEO covers everything on your own pages. Off-page SEO covers signals from elsewhere, mainly links and mentions from other websites.
Search engines need to recrawl the page, so changes often show within a few days to a few weeks, depending on how often your site is crawled.
Start with pages that already rank on page two or low on page one, and pages tied to your most valuable services. They usually give the fastest returns.
Yes. Improving content is a core part of on-page SEO, from expanding thin sections to adding direct answers and FAQs.
Yes. We add relevant structured data such as FAQ, Service, Product, Article and Organization schema.