GEO, or Generative Engine Optimization, is the practice of improving how your brand appears in answers generated by AI tools such as ChatGPT, Google AI Overviews and Perplexity.
SEO aims to rank pages in search results. GEO aims to get your brand mentioned, cited and recommended inside AI-generated answers. Strong SEO foundations support both.
They draw on content they can access and sources they consider reliable. Clear, accurate, well-structured content and mentions on trusted sites make your brand easier to cite.
No. AI tools generate answers independently, so nobody can guarantee mentions. We improve the signals that make your brand more likely to be found and cited.
llms.txt is a proposed plain-text file at the root of a website that summarises the site and links to key pages, to help AI tools understand it.
We test a set of relevant prompts regularly and track whether, how often and how accurately AI tools mention and link to your brand.