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Google Ads

Google Ads management that captures people at the exact moment they search for what you sell. Search, Shopping, Performance Max and YouTube campaigns built for profitable growth.

People on Google are already looking for a solution. We make sure your offer is the one they click, at a cost that makes sense for your business.

What’s included

Search campaigns

High-intent keyword campaigns with tight ad groups, strong ad copy and smart negative keywords.

Shopping & Performance Max

Product feed optimisation and Performance Max campaigns for ecommerce growth.

Bidding strategy

The right smart bidding strategy for each goal, from target CPA to target ROAS.

Conversion tracking

Google Tag and enhanced conversions set up properly, so bidding works from accurate data.

Landing page advice

Recommendations to lift conversion rates and Quality Score on the pages your ads send traffic to.

Monthly reporting

Spend, conversions, cost per acquisition and return on ad spend, explained in plain English.

How it works

Audit

We review your account structure, search terms, tracking and wasted spend.

Rebuild

We restructure campaigns around intent, add negatives and fix tracking.

Optimise

We refine bids, ads, keywords and audiences every week.

Grow

We expand into new keywords, campaign types and markets once returns are proven.

What clients say

Why paid media pays off

$2
average profit for every $1 businesses spend on Google Ads
Source: Google Economic Impact methodology
3.6B
people use Meta’s apps every day on average
Source: Meta, Q2 2026 results
7×
more likely to qualify a lead when you respond within an hour
Source: Harvard Business Review, 2011

Questions, answered

Google Ads is Google’s advertising platform. It shows your ads in Google Search, Shopping, YouTube, Gmail, Maps and partner sites, and you typically pay when someone clicks.

Usually, yes. Google says businesses average $2 in profit for every $1 spent on Google Ads. Results depend on your margins, competition and how well the account is managed.

Performance Max is a Google Ads campaign type that uses automation to show ads across all of Google’s channels from one campaign. It works best with a strong product feed, good creative and accurate conversion tracking.

You set the budget. Costs per click vary widely by industry and competition. We recommend a starting budget after reviewing your keywords, competitors and goals.

Search campaigns can start driving traffic as soon as they are approved. Optimising for efficient, profitable results usually takes a few weeks of data.

Yes. We optimise your product feed in Google Merchant Center and run Shopping and Performance Max campaigns for ecommerce stores.

Stop wasting ad spend.

Send us a note about your Google Ads account. We’ll show you where budget is leaking and how we’d fix it.
Free AI growth audit
See what’s costing you leads
Free AI growth audit
See what’s costing you leads
Free AI Growth Audit

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