SEO, or search engine optimisation, is improving a website so it ranks higher in search engines like Google for searches relevant to your business, bringing in more qualified visitors without paying per click.
Most sites need a mix. Technical SEO fixes the foundations, on-page SEO improves each page, off-page SEO builds authority, and local, ecommerce or international SEO apply when you serve those markets.
SEO aims to rank your pages in search results. GEO, or generative engine optimisation, aims to get your brand mentioned and cited in AI answers from tools like ChatGPT. Good SEO supports both.
Technical fixes can show results within weeks, while rankings for competitive terms usually build over several months. We target early wins first.
Every month you get a plain-English report on rankings, organic traffic, leads and revenue, plus what we did and what comes next.