TikTok Ads are paid placements in the TikTok feed and other TikTok surfaces. Formats include In-Feed ads, Spark Ads that boost organic posts, and shopping ads for ecommerce.
Brands that sell to consumers, especially in fashion, beauty, food, apps, entertainment and ecommerce, often see strong results. B2B brands can also reach decision-makers with the right creative.
Spark Ads let you promote existing organic TikTok posts, from your account or a creator’s, as ads. They keep likes and comments, which makes them feel more authentic.
No. We plan, script and produce native-style videos, and can work with creators when that fits your brand.
TikTok sets minimum budgets per campaign and ad group, and campaigns need enough spend to learn. We recommend a test budget based on your goals and margins.
We track conversions with the TikTok Pixel and Events API and report on cost per result, sales and return on ad spend.