Social media marketing is using platforms such as Instagram, Facebook, TikTok, LinkedIn and YouTube to build awareness, engage customers and drive traffic, leads and sales, through both organic content and paid ads.
The ones your customers actually use. Consumer brands often focus on Instagram, TikTok and Facebook, while B2B brands usually prioritise LinkedIn. We recommend platforms after an audit.
Consistency matters more than volume. We set a realistic rhythm you can sustain and adjust it based on what your audience responds to.
Yes. Community management can be included, so comments and messages get timely, on-brand replies.
Organic content builds trust and community, but reach is limited. Combining it with paid social is usually the fastest way to grow.
We track reach, engagement, website traffic, leads and sales from social, and report monthly in plain English.